To optimize the pages of a Website means to adapt the content depending on people's demand and also the quality index of search bots. When we discover the popular keywords in the implicated domain, we have to establish a text content who will able us to include those popular words without abusing them. The "title" beacon must have a sentence which includes the keyword or keywords because it's a major criterion for the optimization, likewise for the links that must have those words.

The titles must have an hierarchy with the beacon H (H1, H2, H3, etc.) which designate the text titles and gives an organized formatting structure more readable by search bots and visitors. We must not use too many "bold" words to indicate links in order to not over-optimize the keyword like it's done in book editing. Another point to underline is the use of synonyms who well considered by search bots and bring excellent results.

An important tool for the keyword density count is used to allow to know what percentage of keywords are in a text. The tool : Keyword Analysis Tool will tell you what percentage you have. More than 10% on a keyword can be considered as over-optimization.