Observe what's happening, we have already judge that a problem is negative and that a solution is positive. Therefore, we have no interests in understanding a problem and we put all our attention on the solution which will bring satisfaction to the desire. Our education is deficient, cause teachers are the most unconscious people on the planet and can't understand something new because at the beginning, our ego can't accept that he isn't right and he can not know something.

Conditioned minds be the education and the society invents escape methods, therefore fears, to not stay in the present and to not try to understand "what is". The what is, is the truth from moment to moment and so people seek for a solution which is by the way, a future, so an illusion for the moment. Way are people scared of the truth, to see that a problem is the truth and that a solution is an illusion? In fact, people are afraid to say they're afraid so they stay prisoners of their illusions and inventions instead of facing their truth. This comprehension is the key to avoid living the same problems again, so it's important to understand a problem instead of fleeing with a solution.

When we desire create a business, we observe that people react immediately when a problem arrives (and us too). Therefore they search for a solution to change is uncomfortable being state. People don't think, they react so they ask someone for something and are ready to pay for it. "Voila" the foundation of a prospect business that lie's on the comprehension of problems, which are magnificent occasions, marvellous occasions to offer a service or product to people in need.

Why do people desire entertain themselves? The truth is simply the opposite of this illusion solution, so if people are bored, they unconsciously live a dull life, by reaction, they look for pleasure. There is nothing bad in having pleasure, but please, do it consciously! By consequence, your passion to act will be what you offer to others to solve their problems.

Problems create demands, but if we offer something that we think people desire, then we create a problem, the one about manipulating people according to our selfish desire. But if we can see that people ardently want something, then we have the perfect marriage. To discover or validate if a demand exists, a market study we Internet allows to discover this truth which is the solid foundation of a durable business. Contact us for more information.