Considering that emails don’t produce the same effects, then there must be a limiting line between healthy ethics and bad ethics of marketing by email. The first talks about legal methods and made of true intentions of informing while the second speaks of violating norms concerning the values of humanity all by not respecting or not understanding the situation of the receivers.

When someone buys millions of emails that aren’t divided in specific categories, then their intention is simply in quantity and not information quality. More, the majority of these emails aren’t valid and are usually group emails (hotmail, gmail, etc.).

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