You have a lot of experiences concerning the shoes domain and by being the responsible of a retail store, you must produce appreciable financial results. However, your big experience is limited in a store, in a sales context and not by seeing the habits of people arriving at your place. Why do they enter your store isn’t because you sell shoes, but really because of their intention which is always hidden, but with Internet, these intentions are discovered with words they write in search bots. After, people go buy their thing.

To get more visibility or get a bigger clientele, it’s recommended to see the difficulties that people live in your domain and give more value or more attention to a customer in order to realize a bigger well-being where this will be replaced by easier and simpler sales.