Understand direct marketing


August 1st 2010. Direct marketing like its name says is to directly head to a customer and this includes direct publicity such as an email or interactive Websites. However, the most common known form is mailing. In terms of global expenses, the postal mail is classified as the third technique in publicity.


Although this technique is negatively perceived by the press (commonly known as “junk mail” or Spam), targeted mailing is a precious and effective form of commercialization. Over a base of cost per targeted customer, it can sometimes be seen more expensive than other form of publicity, but when we look the unique advantages, they’re numerous. Just thinking about the exactitude, testability, flexibility, personalization, etc., we can assert without mistaking, that this direct marketing is actually the most profitable form of communication.